Program Manager & Digital Media Leader
Turning ambitious ideas into programs
that ship on scope and on schedule.
I'm a bilingual (English/Spanish) Program Manager with a decade of experience across public media, education, and nonprofits. My career has been built at the intersection of creative vision and operational rigor — moving programs from whiteboard to world stage while keeping teams aligned and timelines intact.
My Full Story →End-to-end management from concept through distribution across multi-platform, multi-workstream initiatives.
Scalable content operations, budget management, and cross-functional team leadership.
Award-winning curriculum programs and community-rooted initiatives that reach millions nationwide.
Designed and launched a multi-channel program integrating influencer strategy, social campaigns, and stakeholder activations — shifting the core audience from 60+ to 25–40 and opening new revenue streams.
→Directed full lifecycle from production through distribution — 20+ festival debuts, on scope and on schedule.
→Managed end-to-end launch of a free tutoring platform serving 250,000+ students across three school districts.
→Telly Awards — Silver
Campaign: Education & Training (Iconic America)
Collision Awards — Gold
Marketing & Comms: General Education (Benjamin Franklin)
NETA Award
Educational Resources in the Community (Buried Truths)
From a $50K ad buy to a national curriculum reaching 1.8 million educators — I keep complex programs on scope, on schedule, and aligned to what matters.
I'm a Program Manager and Digital Media leader with 10+ years driving multi-workstream initiatives from conception through delivery across public media, education, and the nonprofit sector. I've built my career on a simple belief: the most ambitious programs succeed not by accident, but by design.
Whether I'm directing full-lifecycle delivery of a documentary series at WETA/PBS, managing a curriculum program that reaches 1.8 million educators, or launching a free tutoring platform that served 250,000+ students, I bring the same approach: build the workflow, align the stakeholders, hit the deadline, prove the impact.
I manage cross-functional teams, agency partners, and high-value stakeholder relationships simultaneously — translating strategic vision into operational execution that keeps complex programs on scope and on schedule.
WETA (PBS Member Station)
WETA (PBS Member Station)
WABE (Atlanta Public Media)
WABE (Atlanta Public Media)
Bright Horizons
Literacy Education: Families, Communities & Cultures
Georgia State University
Psychology
Spelman College
Business Strategy & Operations
McKinsey & Company
Programs, platforms, and educational initiatives delivered on scope, on schedule, and at scale.
Designed and launched a multi-channel program integrating influencer strategy, social campaigns, and stakeholder activations — mobilizing influencers, celebrities, and everyday people to share stories of vulnerability and resilience. The program successfully shifted WETA's social media core audience demographic from 60+ to 25–40, opening new revenue streams.
Directed the full lifecycle of this documentary series from production through distribution, coordinating cross-functional teams, external agencies, and production partners across simultaneous workstreams. Delivered a program that secured premieres at 20+ film festivals — including a world premiere at the 2024 Tribeca Film Festival — on scope and on schedule.
Spearheaded the technical and content development of the digital companion hub for Iconic America: Our Symbols and Stories, the David Rubenstein-hosted PBS series. Directed web developers to build out the site's episodes, lesson plans, and interactive activities — work recognized with a 2024 Telly Award, Silver, in Campaign: Education & Training.
Orchestrated the YouTube release strategy for The Curious Mind of Benjamin Franklin, an educational video series exploring Franklin's life through themes like curiosity, citizen science, and playfulness — driving the content rollout from production through publication. The series earned a 2024 Collision Award, Gold, in Marketing & Communications: General Education & Training.
Authored the inaugural guide in partnership with the Founder of Black Girls Smile and the American Psychiatric Association Foundation, then owned full program expansion — including webpage development, social media, newsletter, and stakeholder outreach. The result: a national mental health language standard for adults working with young people.
Managed the curriculum development program for Season 8 of Finding Your Roots with Henry Louis Gates Jr., translating documentary content into curriculum-aligned resources distributed to up to 1.8 million educators through PBS LearningMedia. Supervised 10+ contributors across internal teams, PBS, and external agencies.
Produced 8th grade and high school curriculum based on Buried Truths, a Peabody Award-winning podcast. Collaborated with Atlanta Public Schools and the Center for Civil and Human Rights to train 250+ educators on the lesson plans during Professional Development Week — resources that earned a NETA Award for Educational Resources in the Community.
Managed the end-to-end launch of TutorATL, a free online 1-to-1 tutoring platform serving students across APS, Fulton County, and Cobb County — owning everything from grant application through in-person marketing, a promotional shoot on WABE TV, press release, media toolkit, and physical collateral distribution. Managed a $50K YouTube ad buy to drive platform awareness.
Telly Awards — Silver
Campaign: Education & Training · Iconic America
Collision Awards — Gold
Marketing & Communications: General Education & Training · The Curious Mind of Benjamin Franklin
NETA Award
Educational Resources in the Community · Buried Truths Lesson Plans